ECOM322 Forrester Social Technographics Tools

ECOM 322 SEU Forrester Social Technographics Tools in Your Social Media Marketing Plan Questions
Upon successful completion of this module, student will be able to:
1. Define the challenges in social media.
2. Describe the benefits of social media platforms.
Videos
Watch the following video(s), which you can access by clicking on the link(s) below:
Target Marketing, Segmentation, and Positioning
How to Use Forrester’s Social Technographics Tools
After watching the videos try to answer the discussion question for this week.
Discussion Question:
1. Explain how you will define your target audience?
2. Describe how you will use the Forrester’s Social Technographics Tools in your social media merketing plan?

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