Posted: March 21st, 2023
ECOM 322 SEU Forrester Social Technographics Tools in Your Social Media Marketing Plan Questions
Upon successful completion of this module, student will be able to:
1. Define the challenges in social media.
2. Describe the benefits of social media platforms.
Watch the following video(s), which you can access by clicking on the link(s) below:
Target Marketing, Segmentation, and Positioning
How to Use Forrester’s Social Technographics Tools
After watching the videos try to answer the discussion question for this week.
1. Explain how you will define your target audience?
2. Describe how you will use the Forrester’s Social Technographics Tools in your social media merketing plan?
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