Selecting a Tool for Competitive Analysis

Selecting a Tool for Competitive Analysis

further examined the concept of competitive advantage and explored some competitive analysis tools and models. With a new understanding of what is meant by competitive advantage, it is important to be able to conduct a competitive analysis to assess an organization’s market position. In choosing a competitive analysis tool, you may have realized that there are many options. Some tools may be more applicable for certain circumstances, and personal preferences may determine the use of one tool over another.
In this Discussion, you will identify a competitive analysis tool and examine aspects of the tool that make it more effective than other tools. You will also suggest any improvements that could be made to increase the effectiveness of the tool.