social media platform strategy – College Pal

1. Explain all of the “important” aspects of developing a Strategic Social Media Program to answer this question. Include at least 5 (FIVE) outcomes you expect to achieve from your program.

2. Pick any 3 tools/platforms (covered in the class) you think you can use to enhance the future value of the basketball program to the “possibly online” student body and the fan public at-large. Remember to specify and describe a Strategic Purpose for each platform’s use. This is the What, Why and How referenced earlier this semester – and what they would hope to achieve (objectives).