Using IT to Gain Competitive Advantage

Using IT to Gain Competitive Advantage

Introduced to the concept of organizational competitiveness. As businesses face increased competition on a daily basis, the need for innovative products and services increases as well. Finding effective ways to market and distribute products to a wide audience in the most efficient way possible can be demanding on businesses unless they are prepared to meet the challenges they face. Information technology can play a large role in helping companies meet those challenges and secure competitive advantages