Posted: March 23rd, 2023
Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category.
As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls into the Generation Z category. Understanding their needs, mindsets, perceptions, and preferred methods of communication is essential for your business and your marketing strategy.
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