You just created a new start-up company called Superstar Solar, Inc., because you want to compete in the growing industry of solar power grids. SolarCal (as described in the case analysis) is currently the only major company in the field

You just created a new start-up company called Superstar Solar, Inc., because you want to compete in the growing industry of solar power grids. SolarCal (as described in the case analysis) is currently the only major company in the field. Your views on SolarCal are that the company charges a lot for their products and take a long time to manufacture them. You feel that your company can be a more efficient version of SolarCal.